In a completely new approach to Nike’s advertising methods, they took a fresh route via the use of animation for their new World Cup 2014 commercial, ‘The Last game’. This commercial is a part of their ‘Risk Everything’ campaign.
The concept is that mad scientists have created clone versions of Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Andrés Iniesta, Franck Ribery, David Luiz and Tim Howard. The human versions, you see, take too many risks on the field, and their percentage chances for success aren’t great. The clones, meanwhile, precise and machinelike in their decision making, have been engineered to take no risks and are ready to stomp on their frail human opponents with ruthless mathematical efficiency.
This commercial is a gorgeously rendered, Pixar style animated film that takes users through a legendary journey of good v/s evil but with a fresher perspective. Nike has also added an element of self-deprecation that makes it a lighter watch. The commercial’s lack of lustrous football stars is more than made up for by their animated versions.
Spoiler alert – The clones lose.
Watch the video here –