credit card

#Day9 – The Social Swipe


Few ideas are as effective, innovative and ingenious as this one.

It’s an interactive Charity Donation Billboard created by Misereor, a non-profit in Africa. It places a dual screen billboard, which has a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. Each swipe donates 2 Euros.

The depiction of the benefits of  donation are very smartly done. Each person that swipes gets an instant feel that he/she has made a difference. The benefit of the act of simply swiping a credit card in order to feed one person comes alive in the video so significantly, that it strikes a chord with the person.

Wondering what I’m talking about?

Watch here :