A campaign so massive and powerful that it’s quite literally ‘out of the world’. Samsung had launched one of their biggest campaign to date last November centred around their Galaxy range that wove the FIFA worldcup fever around it.
It announced the launch of a dream team called the #Galaxy11. Over the course of the next few months, they revealed the team members across a series of teaser videos, beginning with Lionel Messi who was appointed the captain of the team. They even got Franz Beckenbauer to play coach. Samsung eventually revealed the team members – Alexander Kerzhakov, Landon Donovan, Wayne Rooney, Iker Casillas, Lee Chung-Yong, Radamel Falcao, Victor Moses, Stephan El Shaarawy, Wu Lei, Oscar dos Santos and Mario Gotze. And last but not the least, to everyone’s surprise, Messi’s great rival, Cristiano Ronaldo was revealed. That’s a first.
Samsung has gone ahead and set up a website for the Galaxy 11 football challenge, where it lists all the members of “the ultimate team,” while reminding visitors this is a promotion for its latest gadgets, including the Galaxy Note 3, Galaxy Note 10.1, Galaxy S4 Zoom and Galaxy Gear.
They’ve tied the Galaxy range seamlessly into the campaign as ‘ultimate’ gadgets that are used by the ‘ultimate team’.
The entire campaign unfolds like an epic sci-fi series that involves government officials, secret missions, hi-tech training and well, aliens. As far as I know, this is probably one of the biggest football campaigns undertaken by any brand.
Here is the epic video that reveals all the team members –
This one gives you the jitters and HOW! I promise that you’ll be wishing for somebody to make this into a movie. Last week, they revealed the beginning of the greatest battle ever. The revolution has started.