New York Rescue Mission’s new campaign works on the insight that we always look at the homeless, but never really see them. It shows how we completely ignore the homeless, as if they were invisible. In this experiment, they put people dressed as the homeless on the streets of New York and their unsuspecting relatives pass by, without noticing.
This campaign works extremely well because it brings the subconscious to complete consciousness. There’s a simple message, one that we all know of, but this time, it’s been delivered in a hard hitting manner. The video hasn’t been rushed and the emotions are captured very well. They have played it smart by having an array of stories, ensuring that everybody relates to atleast one of them.
Take a look –