New Zealand

An animated insurance commercial that uses dark humour

#AnAdvertADay #Day57

Last year, NZI, a New Zealand-based insurance company unveiled a new television commercial – its first in 8 years, titled The Devil’s Chair. In the darkly comic spot, a satanic vintage desk chair brings misfortune to a series of businesses in an otherwise picturesque port town.


Everytime someone buys the chair, it triggers a chain of progressive events that lead to a destruction of that business.



The brilliantly animated commercial was made for an insurance company that insured small businesses. With this commercial, they wanted to highlight how misfortunes are always around the corner but there’s still a way around it – the insurance way.

The commercial ends with – “Bad’s not going anywhere. Neither are we”.


The commercial is witty and boasts an ample amount of dark humour – something that isn’t very common in the insurance sector. It makes a point and brings the audience realise that they NEED the insurance. In most cases, the insurance companies are seen trying too hard to woo the customer.

Pro tip: Avoid the devil’s chair at all costs.

Watch the commercial here:


#Day18 – Playable Posters


You’d think there’s only so much one can do with a poster. But yet again, technology has taken poster design to a whole new level. Here’s what is happening in the poster innovation universe –

In sync with New Zealand’s Music Month, Beck’s beer introduced the world’s first ‘stand alone’ outdoor playable poster!


Beck’s wanted to ramp up their involvement with local music by commissioning emerging artists to create one-off tracks and showcasing them on an interactive music-street poster.

The posters were displayed in cities around New Zealand, allowing the public to directly interact with them and play the tracks of emerging artists.

Using capacitive touch technology, the interactive touch points on the posters  allow their audience not only to choose and listen to tracks, but to create their own sound effects in time to the music with a selection of inbuilt touch points.

Don’t we all just love a bit of innovation mixed with absolute fun? I have a feeling that this one is going to become a world phenomenon very soon.

Here’s a video of the poster on the streets –

You can watch the case study video here. Do drop in comments below and tell me which brand you think this technology would work for in your country.