Nike

An inspirational and powerful tribute print ad by Nike

#AnAdvertADay #Day73

Paul George is a 24-year-old basketball star who plays with the Indiana Pacers. Last week he had a possibly career ending leg fracture. You can watch the video of his severe injury. One week later, Nike made this powerful tribute ad.

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The copy in the ad is absolutely beautiful and inspirational. In a world of few words and design led posters, ads and billboards, this one stands out with the use of great copy. It leads to inculcate a sense of optimism in the reader’s mind, which is perfect, keeping the reason for the tribute in mind.

Not much can be said when the ad speaks for itself. So I’ll leave it at that.

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The Nike commercial that went all Pixar

#AnAdvertADay #Day38

In a completely new approach to Nike’s advertising methods, they took a fresh route via the use of animation for their new World Cup 2014 commercial, ‘The Last game’. This commercial is a part of their ‘Risk Everything’ campaign.

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The concept  is that mad scientists have created clone versions of Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Andrés Iniesta, Franck Ribery, David Luiz and Tim Howard. The human versions, you see, take too many risks on the field, and their percentage chances for success aren’t great. The clones, meanwhile, precise and machinelike in their decision making, have been engineered to take no risks and are ready to stomp on their frail human opponents with ruthless mathematical efficiency.

This commercial is a gorgeously rendered, Pixar style animated film that takes users through a legendary journey of good v/s evil but with a fresher perspective. Nike has also added an element of self-deprecation that makes it a lighter watch. The commercial’s lack of lustrous football stars is more than made up for by their animated versions.

Spoiler alert – The clones lose.

Watch the video here –

#Day1 – Nike ‘Winner Stays’

#AnAdvertADay

The new Nike ‘Winner stays’ commercial has arrived just in time to own the FIFA 2014 fever with a star-studded, 4-minute long video.

There’s also Ronaldo.

They didn’t just go big this time with a football star in every frame of the video, they went all Hulk on it.

And then, there’s Ronaldo.

The up-beat background score along with the racy shots of some great ball-play, will have anybody tapping their toes.

And then, there’s Ronaldo.

The commercial works very well with the different depictions of the signature styles of the featured footballers which many fans would instantly recognise. It seamlessly connects to every football fan out there with the roaring in the stadium and the smart-mouthing between shots amongst the footballers.

And then, there’s Ronaldo.

It captures the essence of the game, the excitement of the play and the glamour of the fraternity. And did I mention? There’s Ronaldo! Maybe I did.

Watch the commercial here and do drop your comments on what you think.