#Day18 – Playable Posters


You’d think there’s only so much one can do with a poster. But yet again, technology has taken poster design to a whole new level. Here’s what is happening in the poster innovation universe –

In sync with New Zealand’s Music Month, Beck’s beer introduced the world’s first ‘stand alone’ outdoor playable poster!


Beck’s wanted to ramp up their involvement with local music by commissioning emerging artists to create one-off tracks and showcasing them on an interactive music-street poster.

The posters were displayed in cities around New Zealand, allowing the public to directly interact with them and play the tracks of emerging artists.

Using capacitive touch technology, the interactive touch points on the posters  allow their audience not only to choose and listen to tracks, but to create their own sound effects in time to the music with a selection of inbuilt touch points.

Don’t we all just love a bit of innovation mixed with absolute fun? I have a feeling that this one is going to become a world phenomenon very soon.

Here’s a video of the poster on the streets –

You can watch the case study video here. Do drop in comments below and tell me which brand you think this technology would work for in your country.