Print ads

A brilliant series of print ads by Global Security Resources

#AnAdvertADay #Day79

Global Security Resouces, a multi-discipline security consulting firm, based in the USA, came up with this series of 3 print ads to promote their ‘mistake proof’ service.

To come about to that conclusion in the viewer’s mind, it challenges one’s mind and highlights the slip-ups that one might have while trying to recognise various threats in daily life. Quite often, we form quick perspectives by appearances and the obvious stereotypes in our minds. This series goes beyond it to prove that all is not as it seems and that threat can and will come in any form.


The series uses the ‘repetitive design‘ technique wherein one’s mind can easily be fooled to skip a particular odd element. Plus, by adding one obvious ‘odd’ element, the probability of one finding the ‘actual’ odd element reduces to a great extent. Throw in the obvious stereotyping and you have an ad that’s mighty insightful.

I love the layout, the idea and the technique in which the message is delivered. The series works on a need-gap strategy where-in it makes you realise that you have a need for something and the brand fills the gap in by placing their product as the solution.

This strategy is almost full proof and works every time.


What do you think of it?


#Day20 – PornHub’s Crowdsourced Campaign for Family Friendly ads



Back in March, one of the world’s most popular pornography site, PornHub, set off a campaign wherein they asked viewers to submit their best ideas for clever, safe-for-work advertising to run on television, in magazines, and on the Web. The winner will be awarded a one-year contract to be the site’s first creative director.

Due to it’s explicit nature of product, the site has never been allowed to advertise in mass, commercial media spaces. This campaign is the answer to that problem. If you see the print ads, it’s a barrage of innuendos and clever subliminal messaging.

In any case, it is most likely that PornHub won’t be allowed to advertise on television due to the product no matter how subtle, the messaging is. Nonetheless, this garnered great publicity for the pornography site.

The 15 finalists were recently announced. You can even vote for your favourite entry on

The one with the highest votes will ultimately become the winner. See the entries below :

pornhub-finalists-01-2014 pornhub-finalists-02-2014 pornhub-finalists-03-2014 pornhub-finalists-04-2014 pornhub-finalists-05-2014 pornhub-finalists-06-2014 pornhub-finalists-07-2014 pornhub-finalists-08-2014 pornhub-finalists-09-2014 pornhub-finalists-11-2014 pornhub-finalists-12-2014 pornhub-finalists-13-2014


One entry is a series of print ads –

pornhub-ads-2 pornhub-finalists-10-2014 pornhub-ads-3


There are two video entries as well –

Do write in the comments as to which one is your favourite amongst the fifteen finalists.